Direct Evidence of Criminals Being Inspired to Commit Crime because Other Criminals have gotten Media Attention. We See it now in the “Luigi Mangione effect”Violence Inspired by Mangione.

May 7, 2026 | Original Research

Mass public shooters often explicitly plan their attacks to maximize news coverage. As shown at the bottom of this post, many explicitly state this goal in their manifestos and diaries. These killers also study and imitate previous attackers, including by choosing gun-free zones as targets. We are now seeing a similar phenomenon with criminals inspired by Luigi Mangione murdering a businessman. Admirers have repeatedly observed that Mangione was attractive, intelligent, anti-establishment, and “morally justified.” Here are some criminals who were inspired to commit their crimes by Mangione.

Now here are examples of mass public shooters who were driven by their desire to get media attention.

  • Seung-Hui Cho (Virginia Tech, 2007)
    Cho mailed a multimedia manifesto to NBC News between the first and second phases of his attack. He repeatedly framed himself as becoming historically significant and compared himself to Columbine shooters Eric Harris and Dylan Klebold. Investigators and later analyses noted that Cho appeared obsessed with the publicity surrounding prior mass killers. After Virginia Tech, multiple later attackers explicitly referenced Cho’s death toll of 32 victims as a benchmark to exceed. 
  • Eric Harris and Dylan Klebold (Columbine, 1999)
    Their journals and “Basement Tapes” show extensive discussion about becoming infamous and being remembered forever. Harris wrote about wanting to “kick-start a revolution” and predicted movies would be made about them. They also discussed body counts and the scale of destruction they hoped to achieve. Columbine itself later became a reference point for numerous copycat attackers.
  • Adam Lanza (Sandy Hook, 2012)
    Lanza maintained spreadsheets and research on mass killers and appears to have been highly focused on prior massacres and their notoriety. He reportedly admired Anders Breivik and other mass murderers. While he left no conventional manifesto, his writings and online activity suggest obsession with mass killings as historical events that generated attention.
  • Anders Behring Breivik (Norway, 2011)
    Breivik’s 1,518-page manifesto explicitly discussed publicity strategy. He described the attack as “marketing” for his ideological message and carefully planned media impact, including distribution of the manifesto immediately before the killings.
  • Brenton Tarrant (Christchurch mosque shootings, 2019)
    Tarrant’s manifesto and livestream strategy were designed explicitly for viral media dissemination. He referenced internet fame culture and meme amplification, and he intended the attack to achieve maximum online circulation.
  • Pekka-Eric Auvinen (Jokela school shooting, Finland, 2007)
    Posted videos and a manifesto online before the attack, calling himself a “natural selector.” He sought recognition and distributed material intended to gain attention after the shooting.
  • Elliot Rodger (Isla Vista, 2014)
    Rodger’s lengthy manifesto (“My Twisted World”) and YouTube videos repeatedly emphasized that the attack would make the world finally notice him. He explicitly connected violence with gaining recognition and historical importance.
  • Payton Gendron (Buffalo supermarket shooting, 2022)
    His writings reflected awareness of prior mass shooters and online notoriety culture. He discussed live streaming and media impact in ways similar to Christchurch attacker Brenton Tarrant.
  • Audrey Hale (The Covenant School, Nashville, 2023; 6 killed) Recovered journals explicitly stated desires for infamy, including lines such as “I will die a shooter, hopefully to become infamous… and I will be the horror to inflict pain” and “It’s infamous to die young!” The writings framed the attack as a path to lasting notoriety.
  • Dimitrios Pagourtzis (Santa Fe High School, Texas, 2018): According to the probable cause affidavit and police interviews, he told officers he deliberately spared certain students he liked “so he could have his story told.” Journals and writings reflected obsession with gaining notoriety through the attack.

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